As Art Director for Purdue Convocations, I help drive a revenue goal of more than $1.1 million across a 20–25 show season, developing a distinct creative direction for each production while maintaining a cohesive Convocations brand. My work must engage a diverse audience of Purdue students and staff as well as the surrounding community while supporting the organization’s financial goals.

Every year, Purdue Convocations launches a new lineup of artists, performances, and ideas—and my job is to make the whole thing feel like one big, compelling invitation.

I developed the creative direction and visual system for the season launch, then carried it across print, digital, social, web, email, and advertising. The campaign needed to feel cohesive enough to build recognition, but flexible enough to let different artists and events shine.