I lead creative magic from first spark to final pixel, building brands, campaigns, and experiences that connect people with the organizations and ideas that matter.
The tea about me.
My Resumé
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I create captivating visual experiences and lead artistic direction at Purdue University’s self-sustaining performing arts presenting organization. Combining artistic vision with strategic marketing plans, I elevate the brand identity and enhance audience engagement for approximately 25 performances per season. While managing diverse creative projects and teams from concept development to execution, I ensure alignment with organizational goals, budget and objectives, helping to drive a revenue goal of over $1.1 million in ticket sales. I collaborate with cross-functional teams, including marketing, production, fundraising and programming, to deliver high-quality and impactful artistic solutions, from print to web to video and beyond. While overseeing 2-4 interns, I am passionate about creating a dynamic and inspiring environment on and off campus that fosters collaboration and growth.
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I collaborate with a diverse range of clients to conceptualize, plan, and execute tailored visual solutions, including comprehensive brand identities, print collateral, and digital assets. I manage projects from initial strategy and design development through final production, ensuring creative consistency, timely delivery, and alignment with client goals. I strive to deliver high-quality work that strengthens brand recognition, improves audience engagement, and supports measurable business outcomes.
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I collaborated with faculty, co-workers, supervisors, outside vendors and the campus community to develop materials that included recruiting publications, fundraising and alumni materials, environmental graphics, exhibit and event informational books and brochures, advertising and various multimedia projects. As an integral part of a small team, I was able to take part in print, digital media, and video while supervising 3-5 marketing interns.
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Option in Graphic Design