The Challenge / How do you turn an ordinary campus area into something that encourages people to slow down, explore, and engage with their environment?

The Strategy / StairWELL brought together art, technology, and clinical psychology to create an experience rooted in movement, discovery, and human behavior. The creative strategy was to make the environment itself the medium—using design and technology to transform an everyday transition space into an unexpected moment of interaction.

Creative Direction / I helped establish the visual and experiential direction, translating the project's interdisciplinary ideas into a cohesive creative experience while allowing room for experimentation.

Collaboration / The project required collaboration across disciplines, bringing together creative partners, technologists, psychologists, and organizational stakeholders. I helped connect those perspectives into a unified creative vision while navigating the practical realities of production and implementation.

The Outcome / The finished experience transformed a familiar campus space into an interactive environment that encouraged people to look, move, explore, and engage—demonstrating how creative thinking can turn an everyday space into a meaningful audience experience.